Goals
Lose 10 kg in 6 months
Healthy life
Feeling better (physically)
Save money
Healthy life
Feeling better (physically)
Save money
Daily routine
Not important
Important
Lose weignt
Eating healthy
Work
Cooking
Washing dishes
Background
Laura is a busy woman with a sedentary work routine. She works from 9:00 AM to 6:00 PM and often finds herself short on time to prepare healthy meals, opting instead for quick, pre-packaged foods. Due to her busy lifestyle, she has noticed weight gain and decreased energy levels. A few months ago, she decided to take care of herself, setting the goal of improving her diet to lose weight and feel better physically.
Quote
“Small changes lead to impacts: every thoughful meal brings me closer to my goods.”
Age
Gender
Status
Education
Occupation
Location
47
Female
Married
International Business
Administrative assistant
Helsinki, Finland
Laura
Pain points
No motivation to cook
No time
Temptation of prepackaged food
No time
Temptation of prepackaged food
Motivation
Lose weight to prevent future health problems
User Persona
The next step was to generate a persona to help aid in the design of my app. By asking broad questions during the interview and following up my user’s responses with “but, WHY?”, I was able to learn a lot about my user’s behaviors, attitudes, and personality. The user persona section provides concise profiles of typical A users, offering insights into their demographics, lifestyle, preferences, and pain points related to food services. These personas serve as valuable tools for informing product development and ensuring that AppyBite ``app effectively meets the diverse needs of its target audience.
Email
DIANA SABITOVA
I am eager to work with you, to provide the reliable and unique solutions to design and develop challenges.
Don’t hesitate to contact me, so we can discuss how we can cooperate :)
Don’t hesitate to contact me, so we can discuss how we can cooperate :)
Visual design (prototype)
Low Fidelity Wireframes
Says & Does
Small changes lead to impacts
Works as administrative assistant
Chooses quick, pre-packaged meals
Recently set goals for self-improvement
Prioritizes work over cooking
Works as administrative assistant
Chooses quick, pre-packaged meals
Recently set goals for self-improvement
Prioritizes work over cooking
Thinks & Feels
Feels overwhelmed by busy schedule
Concerned about health and weight gain
Values small, thoughtful changes
Worried about future health problems
Feels low energy
Concerned about health and weight gain
Values small, thoughtful changes
Worried about future health problems
Feels low energy
Sees
Long work hours (9 AM - 6 PM)
Prepackaged food options
Weight gain
Sedentary work environment
Prepackaged food options
Weight gain
Sedentary work environment
Hears
Information about healthy lifestyles
Pressure to maintain work productivity
Messages about convenient food options
Pressure to maintain work productivity
Messages about convenient food options
Exposure Bold
Exposure Medium
Exposure Regular
Exposure Light
Roboto Bold
Roboto Medium
Roboto Regular
Roboto Light
Typography & Colors
Font Used
Exposure is an extraordinary and modern sans serif font. It has a better readability and variety of options. That’s why we used this font.
Exposure [-40]
Roboto is an elegant sans font. It is very neat and clean. It is readable and variable of options.
Roboto
Color Used
Primary Color
Button Color
#DBFBB2
Text Color
#000000
Secondary Color
#FFFFFFF
#B2FFDB
User Empathy
I empathize with the users of AppyBite App by understanding their emotions, needs, and frustrations. By putting ourselves in their shoes, we gain insight into their experiences and can tailor the app to better serve their needs.
Competitive Analysis
AppyBite operates in a competitive market, with several other services that compete for the attention of health-conscious consumers. Established food delivery platforms like Wolt and Foodora offer convenience but lack the focus on personalized nutrition that sets AppyBite apart. Meanwhile, fitness-focused meal prep services such as Fuel Me and Growfit Oy provide pre-packaged healthy meals but don’t offer the same level of customization or freshly prepared options. Additionally, local restaurants that specialize in healthy meals, such as Pupu Redi and Green Factory, are competitors in the space, though they tend to focus on general health food delivery rather than personalized meal plans. Grocery delivery services, while not direct competitors, can also be seen as alternatives, offering fresh ingredients for customers to prepare their own meals at home.
Duration
6 Weeks
My role
UX Designer, UI Designer
Tools used
Figma, Google forms, Canva, Miro, Adobe illustrator
Problem Statement
Many busy individuals face difficulties in:
- Finding time to plan and prepare healthy meals
- Maintaining specific dietary requirements
- Accessing personalized nutrition that aligns with their health goals
Possible solution
- Finding time to plan and prepare healthy meals:
- Ready-to-eat meals prepared by professional chefs
- Mobile app for quick and easy ordering
- Customized meals designed for individual dietary restrictions
- Collaboration with professional nutritionists
- Options for special diets (gluten-free, vegan, etc.)
- Progress tracking features within the app
- Nutritionist-designed meal plans
- Options for different goals (weight loss, muscle gain, etc.)
I recently enrolled in the "Responsible business" course at Laurea UAS, and for our final project, we have to write a case study detailing the whole process we took.
AppyBite App is a food delivery mobile app, that aims to revolutionise the way people approach healthy eating. Launched with a strong emphasis on responsible entrepreneurship and sustainability, AppyBite App provides personalised, freshly prepared meals developed in collaboration with professional chefs and nutritionists. By offering convenience and customised nutrition, AppyBite targets individuals with busy lifestyles who want to improve their diet and overall well-being without the hassle of meal planning and cooking.
AppyBite App is a food delivery mobile app, that aims to revolutionise the way people approach healthy eating. Launched with a strong emphasis on responsible entrepreneurship and sustainability, AppyBite App provides personalised, freshly prepared meals developed in collaboration with professional chefs and nutritionists. By offering convenience and customised nutrition, AppyBite targets individuals with busy lifestyles who want to improve their diet and overall well-being without the hassle of meal planning and cooking.
Product Overview
Emphasize
Define
Ideate
Design
Test
Design Process
Design thinking is an iterative, non-linear process which focuses on a collaboration between designers and users. It brings innovative solutions to life based on how real users think, feel and behave. The design process section is a crucial part of your UI/UX case study. It showcases the problem-solving methodology and the steps taken to arrive at the final design solution.
Case Study: AppyBite App
